A network-based futures method for strategic business planning

Powell J., BARLAS Y.

JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, cilt.48, sa.8, ss.793-803, 1997 (SCI-Expanded) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 48 Sayı: 8
  • Basım Tarihi: 1997
  • Doi Numarası: 10.1038/sj.jors.2600437
  • Dergi Adı: JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.793-803
  • Acıbadem Mehmet Ali Aydınlar Üniversitesi Adresli: Hayır

Özet

Many strategic decisions in business are made in a context which the decision makers perceive as uncertain, complex and opaque. A method, based on Rhyne's field anomaly relaxation technique, is described of generating a network of states which characterise the environment or context in which strategic decisions are to be made. These states represent possible future conditions for the business, and knowledge of them allows improved strategic understanding and decision making to be achieved. This paper describes the method, using a representative real-life application to illustrate the process.