Akademik Veri Yönetim Sistemi
Jeneratif Yapay Zeka Uygulamaları, Zhihan Lyu, Editör, Springer Nature, Zug, ss.22-36, 2024
Search campaigns consist of ad groups. An ad group contains a related set of keywords and ads. During an online campaign, search advertisers experiment with different marketing messages such as subtle vs. strong being used in ad copies, with different keywords from broad match to exact match while targeting online users, and with different landing pages to target information seekers vs. product buyers. Generating new ads and keywords for this experimental endeavor becomes essential in effective search campaign management. In this work, we discuss the role of generative AI in creating and managing search ad campaigns programmatically.