A network-based futures method for strategic business planning


Powell J., BARLAS Y.

JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, vol.48, no.8, pp.793-803, 1997 (SCI-Expanded) identifier identifier

  • Publication Type: Article / Article
  • Volume: 48 Issue: 8
  • Publication Date: 1997
  • Doi Number: 10.1038/sj.jors.2600437
  • Journal Name: JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.793-803
  • Acibadem Mehmet Ali Aydinlar University Affiliated: No

Abstract

Many strategic decisions in business are made in a context which the decision makers perceive as uncertain, complex and opaque. A method, based on Rhyne's field anomaly relaxation technique, is described of generating a network of states which characterise the environment or context in which strategic decisions are to be made. These states represent possible future conditions for the business, and knowledge of them allows improved strategic understanding and decision making to be achieved. This paper describes the method, using a representative real-life application to illustrate the process.